Strategists, architects, process experts, software developers, data managers and other professionals involved in changing the enterprise often put substantial effort in creating all kinds of useful models of their designs. In many cases, such business models, enterprise architecture models, business process models, software models, data models and more are only used to specify some design, i.e., to describe what should be built. But there is much more value to be had from these models, by using powerful analysis techniques to create new insights.
