Link: https://cisr.mit.edu/publication/2021_1110_Designed4Digital_Mocker
From MIT CISR
Abstract:
To continue doing business during the still ongoing pandemic, your company might have invested a lot in digital technologies. That doesn’t make your company ready for digital business though. As digital technologies are moving into offerings towards customers, most established companies find that they are not designed to deliver these digital offerings. In this session, MIT Sloan Management Review’s Editor in Chief, Abbie Lundberg, will discuss how established companies are working on changing that. Abbie will be joined by experienced executives leading their companies’ digital transformations and by Martin Mocker, who will share key concepts from his book Designed for Digital.
Publication date:
Publication type: Presentation
Publication authors:
Martin Mocker
