In our research, executives we talked with at many large companies noted that a pathway well-suited to one business unit may not work as well for another. In such cases, it makes sense for a company to progress on multiple pathways. There’s a big caveat, though: a company pursuing multiple pathways must coordinate across them or risk increasing complexity and fragmentation, with progress slowing down measurably. In this briefing, we share our research on companies pursuing multiple pathways, and describe the experiences of commercial bank Bancolombia as it progresses on and coordinates across multiple pathways.
Publication type: Research Briefing
Stephanie L. Woerner
Andrea Patricia Diaz Baquero