19 days ago

Digital Design and Execution

Link: https://cisr.mit.edu/publication/2022_0613_DigitalDesignExecution_Ross


A digital company is designed, not structured. This is an important distinction because great design involves constant tinkering. Structuring and restructuring do not provide sufficient adaptability to evolving customer needs and digital capabilities. How do companies design—and then execute—a digital transformation? They develop five organizational building blocks encompassing people, process, and technology. This session elaborates on those building blocks and discuss how to assemble them to help your company succeed digitally.

Publication date:

Publication type: Presentation

Publication authors:
Jeanne W. Ross