Link: https://cisr.mit.edu/publication/2022_0929_DataDrivenBusModels_Sieber
From MIT CISR
Abstract:
Data is a key strategic asset in the digital economy. Companies of all sizes and industries are still learning how to use data as the basis for new business models, as well as the capabilities needed to execute them. Sandra Sieber, Professor in the Information Systems and Entrepreneurship Departments at IESE Business School, leads a session on how companies are developing business data-driven models and the capabilities needed to execute them in our ever-changing environments.
Publication date:
Publication type: Presentation
Publication authors:
Sandra Sieber
