Link: https://cisr.mit.edu/publication/2023_0316_Domains_Woerner
From MIT CISR
Abstract:
For decades, companies have thought of themselves as operating in industries such as banking, retail, shipping, automotive, and energy. But most customers have (often cross-industry) needs and problems that must be solved; for example, business customers want to manage their energy consumption, and consumers want to get an education, buy a house, or manage their daily lives. We call these different customer problem areas domains. In this session, Stephanie presents early results from the most recent MIT CISR survey, looking at what companies that are top performing at implementing a domain mindset are doing.
Publication date:
Publication type: Presentation
Publication authors:
Stephanie L. Woerner
