Link: https://cisr.mit.edu/publication/2023_0612_BusinessModel_Woerner
From MIT CISR
Abstract:
Digital transformation is not about technology—it’s about change. And it is not whether that change will come, but a question of when and how. In the new digital economy, many enterprises won’t succeed by merely tweaking the management practices that led to past success. To thrive in a digitized universe, businesses of all sizes will need to reinvent themselves and substantially change their organizations. Yet leaders often lack a common language to assess the degree of threat that digital disruption poses to their business, and—more importantly—the language to create a compelling vision for their enterprise’s success. In this presentation, Stephanie describes how to prepare for and profit from digital transformation.
Publication date:
Publication type: Presentation
Publication authors:
Stephanie L. Woerner
