Link: https://cisr.mit.edu/publication/2023_0613_LiquidData_Wixom_Video
From MIT CISR
Abstract:
Data liquidity is defined as the ease of data asset reuse and recombination. Companies increase data liquidity by building out their data monetization capabilities; data monetization is the conversion of data into financial returns. MIT CISR research has identified three data monetization approaches: improving with data, wrapping products with data-fueled features and experiences, and selling information solutions. In this session summary, Barb describes a data monetization capability framework that can be used to assess a company’s data liquidity ability, drawing on an analysis of her research on Healthcare IQ.
Publication date:
Publication type: Video
Publication authors:
Barbara H. Wixom
