Link: https://cisr.mit.edu/publication/DataMonetization_Framework
From MIT CISR
Abstract:
“Data monetization is the generation of financial returns from data assets. Data monetization strategies include some combination of three moneymaking approaches: (1) improving core business processes using data—making money from doing things better, cheaper, and faster; (2) “wrapping” analytics around offerings—making money by distinguishing offerings with features and experiences; and (3) selling information solutions—making money by deploying new information offerings.
Source: B. H. Wixom and C. M. Beath, “”Fuel Dynamic Capabilities Using Liquid Data Assets,”” MIT CISR Research Briefing, Vol. XXII, No. 11, November 2022. “
Publication date:
Publication type: Framework
Publication authors:
Barbara H. Wixom
