Link: https://cisr.mit.edu/publication/2023_0801_DataMonetization_WixomBeathOwens_Audio
From MIT CISR
Abstract:
Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is about converting value created—efficiency or customer value—into money or getting money directly from data by selling it. In this briefing we define the concept of data monetization as it is used throughout the book and describe how to generate financial returns from improving work, wrapping products with data-fueled features and experiences, and selling information solutions.
Publication date:
Publication type: Audio
Publication authors:
Barbara H. Wixom
,
Cynthia M. Beath
,
Leslie Owens
