2 months, 14 days ago

Top-Performing Companies Focus on Customer Domains

Link: https://cisr.mit.edu/publication/2023_0901_DomainOriented_WeillWoerner_Audio


A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top performers, with a huge premium on revenue growth and net margin. But taking a domain orientation requires a big mindset change of a company. In this briefing we explore what it takes to become a domain-oriented company and illustrate it with examples from Kaiser Permanente, Shopify, and Cemex.

Publication date:

Publication type: Audio

Publication authors:
Peter Weill
Stephanie L. Woerner