1 month, 2 days ago

Building a Platform Business Requires Balance—Lessons from Salesforce

Link: https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian_Audio

Abstract:

Platform business models have become highly popular; they are used by half of the world’s ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company’s internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.

Publication date:

Publication type: Audio

Publication authors:
Martin Mocker
,
Ina M. Sebastian