27 days ago

Building a Successful Platform Business

Link: https://cisr.mit.edu/publication/SuccessfulPlatformBiz_TalkingPoints


Platform business models have become highly popular; they are used by half of the world’s ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company’s internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.

Publication date:

Publication type: Talking Points

Publication authors:
Martin Mocker
Ina M. Sebastian