Managing the Two Faces of Generative AI

Link: https://cisr.mit.edu/publication/2024_0901_GenAI_VanderMeulenWixom

From MIT CISR

Abstract:

As generative AI (GenAI) becomes more prevalent, organizations are implementing it in two distinct ways: as broadly applicable tools to enhance individual productivity, and as tailored solutions to achieve strategic business objectives. Based on a series of three consecutive virtual roundtable discussions with data and technology executives on the MIT CISR Data Research Advisory Board, this briefing describes both approaches and highlights their unique challenges and management principles for success.

Publication date:

Publication type: Research Briefing

Publication authors:
Nick van der Meulen
,
Barbara H. Wixom