Link: https://cisr.mit.edu/publication/2024_1101_HighPerformanceDataMonetization_WixomBeathDuane
From MIT CISR
Abstract:
Top-performing organizations invest in three factors that amplify the financial impact of data monetization: CEO-level data leadership, data value management, and data lifecycle measurement. These high-performance factors establish an organizational culture conducive to maximized data monetization. This briefing defines the three factors and then illustrates them using a case study of technology and services company Wolters Kluwer.
Publication date:
Publication type: Research Briefing
Publication authors:
Barbara H. Wixom
,
Cynthia M. Beath
,
Ja-Naé Duane
