Link: https://cisr.mit.edu/publication/2024_1211_RTB_Weill
From MIT CISR
Abstract:
In a global study, we found that businesses operating more in real time performed well above their peers on both margin and growth. These more real-time businesses (RTBs) used trusted data to enable faster decisions to operate and adjust their business while providing more-seamless digital customer journeys and empowered employee experiences. In a world of increased volatility, businesses operating more in real time were better able to sense and respond to opportunities and risks and deliver better, more innovative customer experience, greater organizational efficiency, and better risk management. In this presentation, Peter shares the RTB framework, case studies, and recommendations developed from work with Insight Partners surveying 259 companies globally, and asks participants to discuss how much they operate in real time today and where they should be more real time.
Publication date:
Publication type: Presentation
Publication authors:
Peter Weill
