Link: https://cisr.mit.edu/publication/2025_0201_DataMonetizationImpact_vanderMeulenWixomBeath_Audio
From MIT CISR
Abstract:
While organizations generally recognize data’s potential to drive business value, many still struggle to realize substantial financial returns from their data monetization strategies. Beyond selecting a strategy, we identified a more critical differentiator for success: data monetization impact. This briefing explores the strategy-specific practices that enable organizations to achieve this impact on strategic business outcomes, providing guidance for leaders seeking to maximize the return on their investments in data initiatives.
Publication date:
Publication type: Audio
Publication authors:
Nick van der Meulen
,
Barbara H. Wixom
,
Cynthia M. Beath
