Link: https://cisr.mit.edu/publication/2025_0313_PlatformBusiness_Mocker
From MIT CISR
Abstract:
A company may have a digital platform, but does it have a platform business? Should it? In this presentation, Martin discusses what it takes to monetize a platform based on lessons from an in-depth study of Salesforce’s Platform business and other industrial companies’ efforts to make their platforms available externally.
See all publications from the 2025 European International Executive Forum.
Publication date:
Publication type: Presentation
Publication authors:
Martin Mocker
