Link: https://cisr.mit.edu/publication/ai-agents-for-biz-change-video
From MIT CISR
Abstract:
Professor Horton explores the surprisingly powerful use of Large Language Models (LLMs) for role-playing and creating rich social simulations. This video presentation delves into how LLMs can create computational models of human behavior and explore potential business implications. These include simulating the effects of company decisions and creating models of customer behavior (“agentifying” customers) using historical data to explore trade-offs.
Publication date:
Publication type: Video
Publication authors:
John Horton
,
Stephanie L. Woerner
