Link: https://cisr.mit.edu/publication/build-business-advantage-real-time-decision-making
From MIT CISR
Abstract:
Real-time businesses are able to make quick, data-driven decisions, enabling them to dramatically outperform competitors. Research points to four key capabilities that the most successful RTBs have: real-time data availability and decision-making, empowered employees, better business agility, and a more integrated customer experience. Case studies of United Airlines, Ikea Retail, and Vanguard illustrate how those companies have engaged in the four capabilities to become successful real-time businesses.
Publication date:
Publication type: Management Journal Article
Publication authors:
Peter Weill
,
Elizabeth Van den Berg
