From MIT CISR
Abstract:
For years, companies have operated with an inside-out mindset in industries such as banking, automotive, and power generation. This is despite that customers care more about how their needs get met in areas such as home, education, energy, mobility, and B2B services. We call these areas of need “domains.” To meet the customer need in a domain, we see multiple companies vie to be the go-to destination, typically partnering with companies from other industries—often resulting in winner-takes-most outcomes. It’s time to say farewell to an inside-out industry focus and hello to an outside-in domain focus. In this session summary, Peter shares new MIT CISR survey data on how companies that adopt a domain mindset perform better and what technology they need for the effort. Are you ready to change your mindset?
See all publications from the 2023 Australian International Executive Forum.
Publication date:
Publication type: Video
Publication authors:
Peter Weill
