Going Faster Is Not Enough; Add Innovation to Outperform

Link: https://cisr.mit.edu/publication/2023_0401_SpeedandInnovation_WeillBrechtWoerner_Audio

From MIT CISR

Abstract:

Achieving speed on its own in business doesn’t differentiate much. In this briefing, we identify four drivers of the combination of speed and innovation and discuss how it contributes to top performance. We describe how companies achieve this combination with a mix of enabling technologies and management mechanisms. Finally, we illustrate this approach with a case study of Mercedes-Benz that demonstrates how the company achieves resilience via combined speed and innovation.

Publication date:

Publication type: Audio

Publication authors:
Peter Weill
,
Jan Brecht
,
Stephanie L. Woerner