Shifting to a Product Mindset for Data

Link: https://cisr.mit.edu/publication/2025_0401_DataProductMindset_WixomVanderMeulenBeath_Audio

From MIT CISR

Abstract:

Today, by adopting a product mindset for data, organizations hold people accountable for the payoff of data investments over time. Data assets and data solutions represent two distinct types of “data products.” Organizations can use three sets of product management practices to more effectively generate returns from their data assets and data solutions: practices for satisfying data consumers, practices for setting prices, and practices for sustaining profits. This briefing illustrates these practices using examples from information businesses.

Publication date:

Publication type: Audio

Publication authors:
Barbara H. Wixom
,
Nick van der Meulen
,
Cynthia M. Beath