Link: https://cisr.mit.edu/publication/TalkingPoints_DigitalPlatformDesigns
From MIT CISR
Abstract:
People use the term “digital platform” to mean lots of different things—an internal business capability, a business model, a technology, a business service, or a mindset, among other things. To help executives discuss, design, and manage digital platforms, we studied platform designs. We identified four dominant digital platform designs—platform as a service (PaaS), multisided marketplace, internal platform, and X as a service (XaaS)—and found that companies that effectively managed one or more of the designs had above average financial performance. In this briefing, we describe the designs and share the financial performance of companies using each design.
Publication date:
Publication type: Talking Points
Publication authors:
Stephanie L. Woerner
,
Peter Weill
