Link: http://www.tobeenterprisearchitecture.com/2010/04/ea-tip-1-what-business-leaders-want.html
From "To Be" Enterprise Architecture
“Business leaders are generally not looking for products, services, features or functions; business leaders are primarily focussed on business outcomes such as increased output, better quality, lower costs, revenue growth or improved market share.” Gartner (in article “Business capabilities: Focus EA on business outcomes)
This insightful comment is a great example of enterprise architecture
