Looking back to many discussions about Digital Strategy with different organizations, most of them have the challenge of going through a balancing act day by day. Firstly, a Digital Oriented Organization needs to accept that the roles and responsibilities of Business and IT will merge together, whilst both parties need to enable business and IT innovations towards digital business needs. Simultaneously, they need to set up an agile approach across the whole organization for developing and managing innovative digital business models, dealing with new business moments, and realizing the associated technology and services. Finally, cost control for IT and its services also remains high on the agenda of the organization.
