Link: http://enterprise-it-architecture.blogspot.com/2015/06/cio-pressures-and-history-of-beer.html
From IT Architecture and Innovation
I love beer commercials. A couple of years ago, Miller Light created an ad campaign (later regarded as one of the ten best campaigns ever) in which consumers of the frothy brew disagreed over their motivations for choosing Miller Light. “Tastes Great”, one faction would yell, “Less Filling” says the others. Between 1973 and 1978, Miller sales exploded from just under 7 million barrels to over
