Link: http://feedproxy.google.com/~r/BecauseProcessMatters/~3/WkcGTCeG-bY/
This week, we are starting a series of articles, making public the results of The Case Management Top Influencers Study. Today’s article is an introduction to the study. Tomorrow we’ll describe the history of the study and why OpenText commissioned the study.
A Little Background
For those working with Case Management and having to make decisions about purchasing and implementation, who do you trust when it comes to making those decisions? This is a question OpenText decided to tackle by commissioning a study to find out who the top influencers are in the field of Case Management: The Case Management Top Influencers. The study was done by Influencer50, a team of independent analysts who find the top influencers in select vertical markets. The results of the study focus exclusively on people who influence Case Management decision makers in the United States and the UK. There are some influencers from outside the US and UK, but their influence is on the audience within the US and UK.
What This Study is Not
The Case Management Top Influencers Study is not a popularity contest. You will be surprised by some of the people included. I seriously expect to hear “Who is THAT?” and “How come S/HE was chosen and not me!” That’s ok. The results are based upon how well and how far a message goes towards influencing people, not how many “friends” someone has on Facebook or how many “followers” they may have on Twitter. The study takes into account a series of factors including:
- Market reach
- Frequency of impact
- Message independence
- Expertise
- Persuasiveness
- Thoroughness of role in decision-making
Different weight is given to each factor.
You will not see rankings, placing people in order from 1 through 70. After thinking it through, we decided that would just be a flame war waiting to happen. We have divided the influencers into specific groups and will present names defined within specific areas of the Case Management Community, such as end-users, industry analysts, consultants, academics, systems integrators, and vendors.
What You Can Expect To See In This Series
Starting today, we will begin a series of articles on specific segments within The Case Management Top Influencers. The first segment is “Case Management Industry Analysts / Consultants”, followed each week by a new market segment.
1) Today: Industry Analysts and Consultants
2) November 1: End Users
3) November 8: Systems Integrators and Vendors
4) November 15: Academics and Standards Organizations
We are providing bios, images, and links to additional information for each member of The Case Management Top Influencers Study.
How You Can Participate
Go to the site; see who the influencers are and learn more about them and why they are so influential in the field of case management. This is a very prestigious distinction and we congratulate all who have been included.
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