4 years, 3 months ago

What’s This Blog About?

Hi, this blog is an unBook: a Creative Commons space for conversations about designing change and solving complicated problems with simple thinking frameworks & communication tools. All you have to do to join the #FiDtribe is post a meaningful ‘Comment’ on any post, or better still, register your email address by completing the form at the end of this post.

– the aim is to write a “book” with many authors based on real experiences (not just theories!).

Thanks for dropping by, Nigel. 

This is about 

Change Design

Put simply:

Solve difficult problems, design novel solutions,
and plot the path to change.

( trying to avoid the ‘DIGITAL TRANSFORMATION’ buzz-phrase – but this stuff APPLIES! )


Change Design is not this kind of process:

It’s this kind of process:
The Change Design cycle is much like John Boyd’s OODA loop.

The symbols stand for four focus areas:

These represent the thinking process 
a BIG change.


I’ll be showing how to use different tools are used to: think, share & innovate with colleagues. And I’ll be using real-world examples and patterns to do that. I’ll also explain exactly what the four focus areas mean as I describe each tool. All of these tools have been designed and used collaboratively by smart pragmatists from many different walks of life.


The author’s guiding question:
“Can the value be explained
in just a few minutes?”

The tools for change design must be as easy to explain, understand and use.

They are designed for ‘learning-by-doing”: they provide a set of non-prescriptive guides – not a methodology.

Recomnended reading.

A couple of quotes Dan Ward’s F.I.R.E. sums up the same approach:

“FIRE is all about helping people make good decisions as we design and create new things. Accordingly, this book presents a set of practical heuristics – rules of thumb designed to help actual people make good decisions. These little guidlines don’t dictate behaviour; nor do they represent a step by step formula”.

“The heuristic approach echoes Visa CEO Dee Hock’s explanation of how he succeeded in founding the Visa credit card association:

We have no precise plan, only a clear sense of direction.


The Audience & Why They Should Be Interested

The audience is anybody leading, planning or designing, projects involving multiple aspects of change:

  • Political – What are the political factors that are likely to affect the organization?
  • Economic – What are the economic factors that will affect the organization?
  • Sociological – What cultural aspects likely to affect the organization?
  • Technological – What technological changes that may affect the organization?
  • Legal – What current and impending legislation that will affect the organization?
  • Environmental – What are the environmental considerations that may affect the organization?
These tools are not just for technologists or Enterprise Architects – they are for anyone tackling change:

  • Business Analysts
  • Business Architects
  • Business Strategists
  • Enterprise Architects
  • Digital Transformation Leaders
  • Teachers
  • Students
  • Economists
  • Ecologists
  • Organisational Development Specialists
  • Quality Managers

… or anyone trying to unknot a tangled problem, and/or who’s looking for novel solutions.

The tools and patterns described come from working with small & large businesses, and government organizations, in many different countries & cultures. As a result, unlike other formal methodologies, they are very easy to learn, use, and share; they don’t require lengthy training courses and expensive certifications. The examples and patterns are all based on real-world situations, and describe the outcomes delivered in each case.

The tools use simple, everyday, language & metaphors that people will easiliy understand, regardless of who they are, or where they come from.


A Request:

Please help me improve the thinking by adding your comments to my posts as they happen, or whenever you might feel the urge to share a thought, or have a favourite story, thinking tool, or picture.

Thanks  – Nigel Green.


Links to related posts:

The Found In Design blog is the unbook sequel  – contribute you could be in it!

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