Link: https://cisr.mit.edu/publication/MIT_CISRwp452_BBVA-SDA_FonstadSalonen
From MIT CISR
Abstract:
This case study describes how executives at Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) created a dynamic evidence-based portfolio management process named the Single Development Agenda (SDA) to better align the company’s investments in digital innovation initiatives with its strategy. To accomplish this, executives changed four key aspects of portfolio management at BBVA to create a single investment model for the entire bank. In so doing, each quarter the executives were able to learn from more than two thousand initiatives and allocate talent to those with the most strategic promise. The SDA process helped the leaders of these initiatives obtain much-needed expertise, generate deliverables more efficiently, and contribute to the company’s strategic objectives. And it enabled top-level executives to realize the company’s strategy more effectively and with greater agility.
Publication date:
Publication type: Working Paper, Case Study
Publication authors:
Nils O. Fonstad
,
Jukka Salonen
