In their new book, Future Ready: The Four Pathways to Capturing Digital Value, Stephanie L. Woerner, Peter Weill, and Ina M. Sebastian map out paths for firms to thrive in the new world of digital business. The authors, all researchers at the MIT Center for Information Systems Research, show how future-ready companies can operate more efficiently, face new challenges, and maximize digital value. Businesses that fail to become future ready, they argue, will soon find themselves fighting an array of more agile competitors, digitally adept startups, and ambitious entrants from other industries. Below is an excerpt from Future Ready, available this month from Harvard Business Review Press.
Publication type: Management Journal Article
Stephanie L. Woerner
Ina M. Sebastian