Scientists from the MIT Center for Information Systems Research found companies that have executed a digital transformation have significantly higher financial performance — with average revenue growth of 17.3 percentage points and net margins of 14.0 percentage points above industry averages. Yet a study of 1,311 global firms found only 22% are what CISR researchers call “future ready” — that is, having gone through business transformation that allows them to leverage digital capabilities to innovate, engage, and satisfy customers while reducing costs. A new book by CISR research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian offers guidance to leaders whose companies haven’t yet reached that state.
Publication type: Management Journal Article
Stephanie L. Woerner
Ina M. Sebastian