Link: https://go.forrester.com/blogs/sap-acquires-callidus-software/
From Maximize value of tech – Forrester
The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data repository into functional applications, first with sales automation and then to support customer service and marketing. Today’s enterprise software vendors cannot rest on “core” CRM functionality; their buyers demand a […]
