Link: https://cisr.mit.edu/publication/2024_1029_HighPerformance_Wixom
From MIT CISR
Abstract:
Data monetization occurs with value realization. In a 2024 MIT CISR survey, top-performing firms reported higher data monetization scores. The survey also surfaced three high-performance data monetization factors. In this presentation, Barb discusses the factors and shares examples from a case study of Wolters Kluwer.
Publication date:
Publication type: Presentation
Publication authors:
Barbara H. Wixom
