From Design Thinking to Creative Intelligence

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From Richard Veryard on Architecture

Some fans of Design Thinking got very excited about the references to design thinking in the US Army Field Manual 5-0: The Operations Process (pdf), published in March 2010, where design is described as a kind of sensemaking or orientation process – an intelligent front-end to the real business of decision making and action.

the importance of understanding complex problems more fully before we seek to solve them through our traditional planning processes … applying design to understand before entering the visualize, describe, direct, lead, and assess cycle.

Thus design is part of the intelligence loop (rather than the other way around). See also @EllenNaylor on Design Thinking for Strategic Competitive Advantage.

In April 2011, Bruce Nussbaum, described as “one of Design Thinking’s biggest advocates” posted a blog entitled Design Thinking Is A Failed Experiment. So What’s Next? His answer: Creative Intelligence, the ability to frame problems in new ways and to make original solutions.

On the one hand, Nussbaum dreams that that his godchild will win admission to a top university on the strength not only of her IQ but also her creative intelligence – in other words, seeing creative intelligence as an attribute of individual genius. On the other hand, he wants to frame creative intelligence not in terms of a psychological approach of development stages but a sociological approach in which creativity emerges from group activity – in other words, seeing creative intelligence as an attribute of a group or organization, not just the individuals within it.

See further commentary by Tom Berno, Cameron D Norman, Erica Schlaikjer.


The draft of my book on Organizational Intelligence is now available on LeanPub http://leanpub.com/orgintelligence. Please support this development by subscribing and commenting. Thanks.