6 out of Top 10 Global Brands are IT Companies……is IT COOL Again?

Is Information Technology a COOL Industry to be in? Has “IT” – the silent back-office contributor to the business success finally found it’s rightful place in the Industrial Hierarchy? Well don’t know about that but for consecutive years now a select few IT companies are dominating Top 100 table of Global Brands. In fact according to Interbrand in 2011, 6 out of the top 10 Global Brands are Information Technology companies, up from 5 out of 10 in 2010.

Interbrand should know a thing or two about branding since they are the world’s largest brand consultancy. Here is the top 10 Global Brand table along with Interbrand estimated value of each brand.

# Brand Value ($B)
Comment



 1 71.86
Not an IT company but we love it anyway!

2 69.90
The Big Blue is truly alive and well. The grand old guardian of IT industry has cemented it’s position as the leader by virtue of innovation, R&D, focus on business software.

3 59.08
Surprised to see MS on number three? Well you should not be MS Office, Windows, Explorer still hold near monopoly position in PC market.

4 55.31
Need we say more? Search, Android, Apps, Phone, Business software, Ecommerce, News…Expect to give IBM run for money in future rankings.

5 42.80
Not an IT company but a true pioneer in industrialising science and technology in many ways. Well-deserved position.

6 35.59
Not an IT company but part of staple for our teams for many decades past and I am sure future decades to come.

7 35.21
Another true pioneer of the PC era, well-deserved position no doubt. However need to innovate and fast to catch tablet and smarphone bandwagon.

8 33.49
Innovator’s Innovator. Jumped from 17th position in 2010 to 8th in 2011. Mac, iPod, iPad, iPhone – changed our world, our media and content consumption patterns and re-shaped entire ecosystem. The Ultimate Cool!

9 29.01
Catch them young….and in what a beautiful way! We love this brand and from early years if I may add…

10 28.47
Let recent upheavals not fool you….along with IBM a true cornerstone for the IT industry for many decades. Does need a new identity in fast evolving industry though to make top 10 in next years.

Countdown: 31 Days Until the OpenText BPM User Summit!

Let the countdown begin! There are only thirty-one more days until the OpenText BPM User Summit and we couldn’t be more thrilled. This year we are combining two powerhouse organizations – Global 360 and Metastorm – to give our customers the best user summit to date. During the summit we will be unveiling the new […]

Related posts:

  1. 7 Reasons You Want to Attend the OpenText BPM User Summit! For the past nine years Metastorm has hosted its Global…
  2. Countdown to the 2010 Metastorm Global User Conference – 29 days! Don’t miss out on learning about the new innovations that…
  3. Countdown to the 2010 Metastorm Global User Conference – 5 days! Wow, time really flies – I can’t believe that the…

Related posts brought to you by Yet Another Related Posts Plugin.

Learning from Stories

#entarch @thepacketrat summarizes a presentation by @beamrider9 via @cgrant @cuttertweets

History is written by the victors. Ross Snyder, who describes himself as a code jockey at Etsy, recently gave an account of the evolution of Etsy’s technical arc…

Enterprise-architecture and the Cloud

Okay, let’s go back to something that’s perhaps a bit less controversial than the past few posts… This one starts with a ‘rant’ (as he put it) by Anders Jensen, about the ongoing hype over (gosh!) ‘the Cloud’: aojensen: As phk of FreeBSD says: #cloud is no different to the IBM mainframe. // It puzzles […]

One more try…

Oh well. The past couple of posts on a ‘thought-experiment‘ in using enterprise-architecture methods to guide a fundamental rethink of economics both seem to have gone down like the proverbial lead-balloon. Fair enough. But I guess I’ll do one more try before going back to more conventional enterprise-architecture themes. (If anyone is interested in this, we can […]

Will the Mobile User Interface Overtake the Desktop?

In the October 2011 Wired, Steven Levy writes about how the scroll bar has disappeared in Apple’s latest desktop operating system, code-named Lion.  Instead of using a mouse to point and drag to move the page up and down, Lion changes the metaphor into a two-fingered multi-touch movement, similar to the move used on your smartphone or tablet.  Is this the beginning of a fundamental change in the way we interact with office based computers? […]
No related posts.

A simpler version of the ‘EA-governance thought-experiment’

The previous post ‘Governance in a responsibility-based enterprise-architecture‘ was a bit long… as usual… So here’s a (somewhat) shorter-form version of the same ‘thought-experiment’ about an EA-based approach to governance and law, laid out in step-by-step format, and without the perhaps rather lengthy explanations that are in that post and the other posts that preceded […]

X ,Y and XY – and eight roles of EA

This post was inspired by Anna Mar’s post: http://simplicable.com/new/live-your-enterprise-architecture-dream 

The attached pdf describes eight flavours of the Enterprise Architect (I added one to Anna’s original seven) tweaked the word…

Categories Uncategorized

A week in Tweets: 25 September – 01 October 2011

Another week’s collection of Tweets and links – somewhat oversized this time, don’t quite know why. Usual categories, anyway, after the usual break: Enterprise-architecture and the other ‘business big-picture’ stuff: SAlhir: RT @Jabaldaia Network analysis in innovation may surprise us http://bit.ly/nDy4eA ArtBourbon: RT @pbmobi: (high-level) Enterprise Backbone of Nespresso   http://bit.ly/mOJTuL #entarch #bizarch >>plus comment […]

Governance in a responsibility-based enterprise-architecture

I’ve deliberately chosen a rather bland title here for what may turn out to be, for many people, a seriously scary post… because what this is actually about is rethinking, from scratch, the entire basis of property-law and quite a few other types of law, by leveraging from what we’ve learnt in developing governance for whole-of-enterprise […]