Is Information Technology a COOL Industry to be in? Has “IT” – the silent back-office contributor to the business success finally found it’s rightful place in the Industrial Hierarchy? Well don’t know about that but for consecutive years now a select few IT companies are dominating Top 100 table of Global Brands. In fact according to Interbrand in 2011, 6 out of the top 10 Global Brands are Information Technology companies, up from 5 out of 10 in 2010.
Interbrand should know a thing or two about branding since they are the world’s largest brand consultancy. Here is the top 10 Global Brand table along with Interbrand estimated value of each brand.
| # | Brand | Value ($B) | Comment |
| 1 | 71.86 | Not an IT company but we love it anyway! | |
| 2 | 69.90 | The Big Blue is truly alive and well. The grand old guardian of IT industry has cemented it’s position as the leader by virtue of innovation, R&D, focus on business software. | |
| 3 | 59.08 | Surprised to see MS on number three? Well you should not be MS Office, Windows, Explorer still hold near monopoly position in PC market. | |
| 4 | 55.31 | Need we say more? Search, Android, Apps, Phone, Business software, Ecommerce, News…Expect to give IBM run for money in future rankings. | |
| 5 | 42.80 | Not an IT company but a true pioneer in industrialising science and technology in many ways. Well-deserved position. | |
| 6 | 35.59 | Not an IT company but part of staple for our teams for many decades past and I am sure future decades to come. | |
| 7 | 35.21 | Another true pioneer of the PC era, well-deserved position no doubt. However need to innovate and fast to catch tablet and smarphone bandwagon. | |
| 8 | 33.49 | Innovator’s Innovator. Jumped from 17th position in 2010 to 8th in 2011. Mac, iPod, iPad, iPhone – changed our world, our media and content consumption patterns and re-shaped entire ecosystem. The Ultimate Cool! | |
| 9 | 29.01 | Catch them young….and in what a beautiful way! We love this brand and from early years if I may add… | |
| 10 | 28.47 | Let recent upheavals not fool you….along with IBM a true cornerstone for the IT industry for many decades. Does need a new identity in fast evolving industry though to make top 10 in next years. |
