Enterprise Architecture and Emergence of Social Media

Link: http://blog.opengroup.org/2011/11/14/enterprise-architecture-and-emergence-of-social-media/

From The Open Group Blog

By Raghuraman Krishnamurthy, Cognizant Technology Solutions If your enterprise is predominantly a consumer goods enterprise, you would have noticed tectonic shifts in the marketing focus. Traditionally, the goods and services were promoted through the enterprise websites and advertisements; however today … Continue reading