In a previous blog on the ‘Digital Customer Intimacy’ strategy of our example insurance company ArchiSurance, we outlined that they intend to use more detailed customer data to improve customer interaction and satisfaction, and to determine customized insurance premiums. To this end, they want to use the Internet of Things, acquiring data from smart, connected devices such as personal fitness trackers, black boxes in vehicles, home automation gateways, fleet management systems, in-store RFID devices, or smart building sensors.
