The success of our economy depends on companies we do not really understand

Let me paraphrase here The World Depends on Technology No One Understands.
The premise: “Samuel Arbesman, a complexity scientist and writer, who published Overcomplicated: Technology at the Limits of Comprehension.”
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Consumer Good Unclear in CVS/Aetna Merger

CVS and Aetna have formalized a merger agreement with CVS set to acquire Aetna for roughly $69 Billion dollars. In deals of this nature, approval hinges on one thing: consumer good. The Department of Justice evaluates mergers of this magnitude to ensur…

Consumer Good Unclear in CVS/Aetna Merger

CVS and Aetna have formalized a merger agreement with CVS set to acquire Aetna for roughly $69 Billion dollars. In deals of this nature, approval hinges on one thing: consumer good. The Department of Justice evaluates mergers of this magnitude to ensur…

The Power Of Our Brand Energy Framework, Now In Your Hands

A FOND FAREWELL TO BRAND MANAGEMENT (AS WE KNEW IT) It is apparent to marketers who’ve chosen to look with a critical eye that the old-school, text book, command-and-control branding is headed the way of the dodo bird. The idea of managers contro…

The Smell of Data

Retailers have long used fragrances to affect the customer in-store experience. See for example Air/Aroma.So perhaps we can use smell to alert consumers to dodgy websites? An artist and graphic designer, Leanne Wijnsma, has built what is basically…