What is a value-proposition?

‘Value-proposition’ is a term much-bandied-about in business-models and the like. Yet what exactly is it? A tweet by Alex Osterwalder pointed me to an article by Steve Blank on ‘How to build a billion-dollar startup‘, which included this brief section on the role of

Survey: What Global CEOs Want from Technology

We recently peered into the minds of CEOs with operations in Asia Pacific to explore their priorities and pain points as part of this year’s Asia-Pacific Economic Cooperation (APEC) Summit. The over 370 business leaders who responded to PwC’s 2012 APEC CEO Survey are hungry to harness the growth potential of the region. We asked them where technology and innovation are most needed in their organizations to solve problems and seize opportunities. Following are the […]

Marketing and the service-oriented enterprise

As the economy shifts ever onward from manufacturing toward services, how do marketing and market-relationships need to change with this shift? And what enterprise-architectures do we need to support this? [In part this is a follow-on from Dave Gray’s excellent Dachis Group article ‘Everything is a service’: I strongly recommend to read that post first […]

Where marketing meets enterprise-architecture

Rethinking the enterprise from a customer-centric perspective was another theme that came up in that conversation with Robert Phipps last week, in this case with a bit of virtual help from Chris Potts.
The ‘conventional’ way of viewing an enterprise is that of the stock-market – and, apparently, US commercial law – which seems to regard the […]

Social Media Monitoring and Analysis

Print PDF Guest post by Jeff Auker The market for the monitoring and analysis of social media conversations is beginning to hit its stride, so CIOs should expect a growing demand from your marketing colleagues for assistance selecting, installing, and maintaining a social media intelligence tool set. In conversations with CMOs here’s what they say they are looking to learn from social media conversations: The explosion of uncontrolled communication and the proliferation of channels represent […]

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  1. Are IT Leaders Also Social Media Leaders?
  2. “None” is Not a Social Media Strategy
  3. Social Media as the CIO’s Trojan Horse

2011 CIO Agenda – A. M. Best’s BestDay Podcast

Print PDF 2011 CIO Agenda Podcast Transcript Listen to the podcast or read the summary below. The interview was conducted by Best Review Editor Lynna Goch. LYNNA: Chris is here today to talk about the results of a survey conducted with 724 senior business and IT executives from large companies that he wrote about in his article Cloudy Future (requires free subscription) that appears in January’s issue of Best’s Review. So Chris, in your article […]

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  1. 5 Innovations for 2011
  2. Who Owns the Online Customer Channel?
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Who Owns the Online Customer Channel?

Guest post by Brian Saperstein One of the more fascinating organizational challenges I’ve worked on with clients lately relates to an organization’s online interactions with its customers. The online customer channel is seen by some as a marketing vehicle, some view it as a service channel while others view it as a strategic driver of new business. Since the online customer channel is so dependent on information technology, IT also enters the discussion as it […]

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  1. Customer Channel Dis-Integration
  2. The Customer Information Officer
  3. Professional Identity Online – Are You a Dog?