7 years, 1 month ago

5Di – Our Operating Model

Link: http://taotwits-too-big-to-tweet.blogspot.com/2017/02/5di-our-operating-model.html

or how we aim to grow our trees together.


Up until recently, 5Di Ltd. was the commercial vehicle for my Change Design and Advisory services. This is changing as I write; 5Di will become a ‘Team’ within the next few weeks. I’m not sure how exactly all the pieces will fall into place, but I am eating my own dog food; experiment, include, listen to feedback, and evolve.

Before I explain the specifics, I’d ask that you watch a few of the videos here to see and hear where much of the inspiration for our operating model comes from:


Chuck Blakeman Crankset:

Katz Kiely: – BBC Radio 4 interview (audio only).

Dan Ward – all of his series are great, but if you’re short on time, just watch the first and last for now:

The full set:

Back to 5Di, we have a ‘T’ shape service portfolio; The T-bar is the Change Design journey described in the Found In Design un-book and the T-column are technology services focused on Cloud-Native architectures and integration.

Our principles are:
  • Keep things simple as possible
  • Work on interesting projects
  • Deliver value for money
  • Share rewards
  • Be clear, concise and transparent.

We can deliver Value-for-Money.
All 5Di consultants have tons of real-world experience and many have worked for Big-Five or similar – so we know how much they charge for this type of service and,  the other tricks they pull which we will avoid (like land-and-expand etc.). As a rough estimate, I’d say we will come in at less that 30% of large traditional consulting firms.

Because our fees are at least 40% cheaper for the same level of skill/expertise and we deliver value faster (fewer charged days) because we’re not motivated to drag-things-out with large teams. We have no ‘bench’ to sell.

5Di’s business model is simple:
  • We make sure all in the 5Di team get a good day-rate compared to them going to market individually ‘contracting’.
  • We make a reasonable markup on the fee, but then everybody gets a slice of 5Di’s year-end profits.
  • We are like-minds who *want* to work with each other (most of us have in the past).
  • We are all motivated to do a great job for the client – all our work is through referral.
  • As a team we attract other great talents through our collective personal network – I’m getting requests to join the 5Di family weekly.

All this will be explained (using our principles!) on the 5Di website soon. The current site is now horribly out-of-date, rather messy, and way too wordy – we promise a much better one!