3 years, 1 month ago

Three things I never expected Marc Pritchard to say…but every marketer needs to hear

Link: https://go.forrester.com/blogs/marc-pritchard-disrupt-mass-marketing/

P&G CMO Marc Pritchard keynoted today’s ANA Media Conference and exhorted the marketing industry to disrupt and reinvent the craft of marketing: Quote #1: “Disrupt mass marketing” Yes you are reading that right. The company that is, if not the inventor of mass marketing certainly the company known for perfecting it, says its time has […]