Aggregated enterprise architecture wisdom
I’ve always been drawn to small. I suspect it’s because I started out small. Not in the “all-babies-start-out-small-duh-forrester-analyst” way, but in the “this-kid-is-undersized-for-his-age-what’s-wrong-with-him” way. A late growth spurt made all that go away, but it left me with a lingering fondness for smallness. Small can be good. But is small, good, in marketing? The activist […]
As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale. Today’s customers demand experiences that are engaging […]
Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […]
Come with me on what I’m calling a random walk with James McQuivey. This walk is through Ikea. I went there in search of a simple question: What is it about this experience that gives Ikea one of the top performing Brand Energy scores in our recent Brand Energy Framework debut? One answer we already […]
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]
For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. “How will I know my ABM program is working?” I was after the end-all be-all answer, […]
We’re seeing a significant challenge today in finding the right enterprise-level team messaging app that’s easy to use, compatible with a work environment, and combines various daily functions so employees don’t have to bounce back and forth between platforms or apps causing confusion. There’s quite a proliferation of team messaging apps in the market, and […]
I am seeing more and more inquiries focused on driving business transformation where the transformation depends on software and business technology. ING is a model for digital transformation, and Ralph Hamers, CEO, has publicly reinforced the bank’s transformation. Hamers stated “We have to recognize that technology is what Banks do”[i]. Every business today must focus […]
I’m back for another appearance on Tom Cagley’s Software Process and Measurement (SPaMCast) podcast. This week’s episode, number 459, features Tom’s essay on resistance to change. This is followed by our Form Follows Function segment discussing my post “Innovation, Intention, Planning and Execution”. Jeremy Berriault‘s QA corner finishes the cast with a segment on testing […]
On October 25, 2017 from 14:00-17:00, there will be at the open (no need to register for the conference) inaugural ArchiMate User Group Meeting hosted by The Open Group. I plan to attend this meeting, so if you want to … Continue reading →
Our reaction to the Equifax breach was similar to what we imagine many people went through. First, we wanted to know if we were affected? Second, What about our spouse and other immediate family members? Third, Better keep an eye on the old credit report or initiate a credit freeze. Since Forrester offers credit monitoring […]
Well, the privacy hits keep coming: another breach, more than a hundred million people affected, untold losses for another company and its customers. Next week, September 14-15 in Washington DC, Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, and a range of other related topics to bring clarity to […]