ArchiMate® Modeling Language and Agile – A Conversation with Marc Lankhorst

This blog, the third in a series with Marc Lankhorst, Managing Consultant for BiZZdesign, looks at how architecture in general and the ArchiMate language in particular can add a lot of value to agile approaches.

Five Myths Of Digital Transformation

Since I first wrote about digital transformation back in 2012, the term has become wildly over-hyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’…

Make Your Brand “Voice” Loud and Clear.

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Fo…