Link: https://go.forrester.com/blogs/amazon-will-own-your-customer-and-what-to-do-about-it/
From Differentiate with digital – Forrester
From twenty years of trying, I know this about covering Amazon: It’s tricky. Our report process can take months during which we comb through our extensive Technographics data to find patterns or we interview executives. Not to mention the time it takes to write, edit, and produce our reports. During which time, the moving target […]