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What’s It Take To Make ABM Succeed? Customer Obsession!

October 19, 2017 by Laura Ramos

This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends.  If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer.  What’s different today? It’s much easier to access and use […]

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Categories #eavoices, ABM, Account-based marketing, account-based marketing (ABM), B2B marketing, Customer Centricity, customer obsessed operating model, customer relationships, customer-obsessed, digital transformation, marketing methods Tags #eavoices
CEO Conviction In CX – Why You Overestimate It And How To Get It at CX Europe 2017
Artificial Intelligence Needs Real Empathy To Succeed In CX

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