All Brands Need A Full-Fledged Digital Commerce Strategy

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to…

Will your company’s digital transformation end up as a bold decision or a bust?

In digital transformation, there’s a fine line between fearlessness and foolishness. Bad decisions can have all the trappings of a bold new strategy: A costly acquisition, suddenly pivoting to an unexpected new product offering, an ambitious new vision…

Open Banking and PSD2 – the first 100 days. A slow, fragmented start.

TLDR: A slow, fragmented start to open banking, but the pace will accelerate. Fintechs are forging ahead with innovation, and a new set of intermediary service providers is growing. Banks need to become outside-in fast to thrive with open banking, buil…

Apple’s Brand Playbook Unlocked

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rat…

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

Q&A: Branded Manufacturers Digital Commerce Strategies

Direct-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. With consumers ever more digitally connected, branded manufacturers are enticed by direct digital…

Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” –  especially the “challenge thinking” piece. In some companies, challenging thinking can ge…

The State Of Digital Business 2018 – Top Technologies

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “Th…

Three things I never expected Marc Pritchard to say…but every marketer needs to hear

P&G CMO Marc Pritchard keynoted today’s ANA Media Conference and exhorted the marketing industry to disrupt and reinvent the craft of marketing: Quote #1: “Disrupt mass marketing” Yes you are reading that right. The company that i…

Your Business Doesn’t Need A Digital Strategy!

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs a…

GE Digital Update – Lessons From An Industrial Giant

Last year we published “The Right Way To Establish A Digital Platform Business” to examine how GE’s former CEO, Jeff Immelt, established GE Digital under the leadership of Bill Ruh. GE Digital and its Predix platform were supposed to …