Aggregated enterprise architecture wisdom
Yay! Today is the launch for my new ‘Tetradian on architectures‘ video-channel on YouTube! (Yes, I promised to get started on this about a year ago, but it’s taken me this long to work out how to do it…) Each video…
20k views Viewer comments: “One of the best and clearest explanations of Enterprise Architecture I have ever seen or read to date! Thank you.” – Mj Gumayagay “Excellent. Informative and to the point.” – Sankar Roy Ch…
Consultancies Arrival Disrupts Agencies Fiat Chrysler’s appointment of Accenture Interactive as the “experience agency of record” for Maserati marks the second example of consultancies winning a global marketing assignment, following Deloitte Digital’s…
In volatile market conditions, conservative industrial giants must move faster to survive. And this digital transformation of traditional manufacturing firms cannot — must not — simply be about making existing industrial processes more efficient. They …
I would like to introduce myself as a new data researcher at Forrester Research. Before joining Forrester, I earned my Ph.D. in cognitive neuroscience from Duke University where I focused on building predictive models of decision making. I combined beh…
Defining a good strategy is difficult, especially in this rapidly moving digital world. But realizing your strategy is even more complicated. After all, how do you ensure a strategy is implemented in a coordinated, coherent way? How do you …
Forrester’s Predictions 2018: A Year Of Reckoning calls out a looming digital crisis: Globally, more than 60% of executives believe that they’re behind in their digital transformation plans. The situation is similar in Asia. Our recent report, “Advance…
MIT Media Labs may have helped put a fork in the monolithic approach to branding in 2011. Today great brands are less recognizable by a particular color palette than by a tonal, or spiritual, or conceptual ‘je ne sais quoi’ that breathes th…
When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms aroun…
Perhaps no company has been so consistently disruptive as Amazon. Their ability to step in to new markets and upend the status quo by delivering consistent customer experiences with digital innovation that provide scale and price competition is unrival…
The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data repository into functional applications, first with sales automation and then to support customer service and market…
The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data repository into functional applications, first with sales automation and then to support customer service and market…