Aggregated enterprise architecture wisdom
This model is part of my toolbox for working with capability architectures. The Capability Inventory I know that there is certain ways of naming a capability and also that there are other principles that people and I promote that you should adhere to when designing your capability map. Here I’ve taken some liberties in regards to those […]
2014 was the year when digital became a significant priority for organisations, for the first time customers were becoming more advanced in the use of technologies and with this came a greater level of expectation. Customers (Including me) expected things in digital to be quicker, and just work. However most were left disappointed (including me) when Read More
The world of digital is changing the face of the business landscape. Established household names are now going toe to toe with new kids on the block, and in some cases their customers are becoming the competition. The product is no longer the differentiator, it is about owning the eco system, and it is the Read More
Technology is playing a much bigger role in customer’s lives, and is changing the way senior management view the IT department. Historically the CIO’s role was to keep the lights running, now however, IT is considered to not only be the key to unlocking new revenue, but also a way of keeping up with the Read More
Why can’t CIOs and CMOs just get along? Based on my experience, there is one primary reason why their relationship is adversarial: the CIO and CMO can’t agree on who is responsible for what, so they are perpetually trampling on each other’s toes. Our 2014 Digital IQ study identified a strong CIO-CMO partnership as one of the five critical behaviors to maximizing the value from digital technology investments. The majority (70%) of top performers in our […]
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The world around us is becoming more complex, it is almost accelerating away from us. Being able to plan in this ever evolving world is becoming even more difficult as time passes. New technology, and approaches almost appear daily, which makes planning for these events, almost impossible. Linear approaches to design are no longer the Read More
In 2013 we saw the rise, and in some cases the rebirth of analytics and were told of the importance of using data to get closer to our customers. The growth of social media and the birth of the omni channel has meant that understanding your channels and the related data is going to be Read More
The Chief Marketing Technology Officer (CMTO) is recently an
often-proposed role, that combines the interactive marketing savvy and
experience of a Chief Marketing Officer (CMO) and the traditional
information technology operations, management and investment knowledge
of a CIO or CTO. More and more often, digital marketing requirements of
an organization need a healthy integration of both marketing and IT
skills. A good deal of the CMTO/CMO’s “enterprise” scope to address is actually
outside of their organization, i.e. dealing with Internet-based
services, tools or 3rd-party sourced data and information. This expanded, external scope can effectively, and should be addressed by the Enterprise Architect.
I am excited about the new edition of our business architecture product, WhatFirst™. Here is the scoop. Accelare announces the general availability of WhatFirst™ 2013, the next generation of Strategy-to-Execution software on the Microsoft SharePoint 2013 platform. WhatFirst™ is designed as a planning tool to unpack strategy into executable packages of integrated work and provide […]
How much does it cost to acquire a customer? To retain a customer? To lose a customer? And in what sense of ‘cost’? In part this one was triggered by reading through my relatively-new copy of Business Model You, and…
Guest Post by Hemant Ramachandra We’ve all heard the saying that information is power and that’s never been truer. Today’s consumers are now often armed with more information than the sales teams that serve them. As a result, the sales force is often at a disadvantage—needing to scramble to make sure they remain relevant to their customers. Take the car buying experience as an example. One of my most vivid early memories was accompanying my […]
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Guest Post by Ted Shelton On a recent evening in Silicon Valley, PwC hosted the well-known author Geoffrey Moore and 15 CIOs and CMOs from some of the leading Bay Area global technology firms. Over dinner Geoffrey led a spirited conversation on the new challenges that CIOs and CMOs are facing – rapid expansion of digital tools and techniques as a part of marketing activities; blending of marketing with other functional areas such as customer […]
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